The fact is that you can have the most beautiful car, but if you don't have any gas, you will have a hard time getting around.
A restaurant's social media is the same. You can create engaging posts, beautiful pictures and attractive copy, but to get your marketing moving, you need to pay to play. You need to add some fuel to your marketing.
Organic engagement on its own will take a long time to gain traction; however, a targeted ad spend will get you going from o to 60 in a flash.