So your food is consistent, and no matter who makes it, the product is the same.

So you don't forget to add an ingredient in the form of a checklist.

So you know what ingredients you need and how many servings they produce.

Your marketing strategy is a recipe.

You create it, write it sone, test it and adjust it as you go.

The key here is to write it down and create the plan.

When it's written down, it's easier to have other people assist you and execute the plan on your behalf.