That doesn't mean that your marketing should be better than the actual experience. However, the pictures you use in your marketing can influence people not to see themselves as potential guests.

The Right Words Are Worth A Thousand Guests

Words are so crucial in your marketing.

Choose words to help potential guests visualize the experience they will have at your restaurant.

Choose words that will make them crave a feeling when they dine with you.

The words you use allow potential guests to see themselves in your restaurant.

But don't forget, this sets the bar high for the experience, so you need to make the movie live up to the book.