91% of new guests will visit you based on a friend or family member's recommendation.

These friends and family members are your superfans.

Your sales strategy should focus on building a network of these superfans so they can reach the people that most traditional advertising never will.

But don't just take our word for it; read the book.‍
Pat Flynn, Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business