Being social should be about building relationships, genuine connections.

It seems that restaurants spend a lot of time pushing out content in "hopes" that someone will like it. Most restaurants measure their social media strategy through engagement with the post.

So when someone comments from a different city who probably will never come into your restaurant, that is considered a win? That is considered being social and engaging with your guests?

Last time I checked, you can't pay your staff with Instagram follows.

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