We have all learnt through the pandemic that relationships are the key to happiness.

We need to apply it to our business.

Your business will only win if it serves the customer correctly, helping them solve a problem.

Who that customer is, is so important.

Jon does an excellent job bringing clarity to that message.

As Jon Morrison says, "you can't be everything to everyone, you'll end up meaning very little to a lot of people" Now start With Who is an essential process in building a lasting business.
‍

Check out the book!