The experience someone has at your restaurant needs to be exceptional. When you base your restaurant on wining the transaction vs winning the guest, you will have difficulty building a sustainable business.

David Meerman Scott says in his book Fanocracy,

To be successful in a world where fans rule, we must be convinced that relationships with customers are more important than the the products or services we sell to them.

Building a relationship with someone who has never heard of your restaurant to a superfan takes commitment and a plan.

But don't just take our word for it; read the book.‍
Fanocracy by David Meerman Scott

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