Most restaurants focus on the steps of service. What happens when the guest arrives at the door. How does the host greet them? What questions are asked by the server to provide an exceptional experience that the guest is looking for?
But how do you get the guest to decide to come in?
What is your Sales process of attracting new guests?
What is your sales process of getting guests to return?
Word of mouth is powerful but just waiting for people to tell your story is a lot of hope marketing!
By creating a sales process outside your four walls, you go from hope marketing to creating a trackable ad measurable sales funnel.