The dilemma when it comes to marketing your restaurant is knowing when to try something new. Marketing has a lot to do with being consistent. About getting a message in front of people multiple times to have it work. But how do you know if it is working? How do you know if your consistent effort is insanity?

Creating a trackable sales funnel allows you to benchmark the steps of the entire revenue-generating process. Measuring the results of your efforts compared to other strategies will help you determine if consistency will pay off or you have been taken over by insanity.