You bring in raw ingredients to your restaurant,

You prepare than and portion them to have them ready for service.

A guest orders a menu item, and it is put together with items you prepared.

It gets delivered to the guest for them to enjoy.

That's an operational process.

What is your marketing process to attract new interest in your restaurant? Turn that interest into a first-time guest, and then a first time guest into a superfan?

Collect permission to market by having an email collection system. Send out personalized, engaged and consistent messages. Build a following of people who have dined in your restaurant.

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Wouldn't you want to have your marketing reflect this important relationship-building online to mirror the experience you provide in your restaurant?

But don't take our word for it; read the book. Permission Marketing by Seth Godin