Most people say, "I market to anyone who has money willing to spend it in my restaurant."

But the fact is you only have one website.

It would be best if you decided who that website is going to talk to.

As my friend Jon Morrison from Get Clear Consulting says, "If you try to be everything to everyone, you'll end up meaning very little to a lot of people."

If you want to make the most of your marketing budget and avoid just adding more noise to an already noisy world, ask the question,
"WHO is your target market?"