Typically, you would be heading into the busiest three weeks of the year. However, just like everything else in 2020, this holiday season is a lot different.

You are just hanging on, trying to make it through.

But whatever you do, don't give up on your marketing.

At the very least, collect a name and email from every guest that visits you this month.

Then in the first week of January, send them an email to thank them for the visit and support.

Offer them an incentive to come back for another visit.

Marketing to people who have had a great experience in your restaurant has the most significant return on your effort.