The Marketing Hare comes up with a promotion, spends time creating posts and stories and paying for ads on radio and billboards. As the promotion runs, they don't think about planning the next campaign, and the foot is off the gas. The promotion ends, and things have slowed down. Now they panic and need to start the process over again.

The Marketing Tortoise spends its time connecting with the guests coming into their restaurant. They build a contact list and send short personalized emails consistently and frequently. They automate their digital marketing to continually stay top of mind; they can spend their time and money taking care of the actual guest. With a list of superfans, it's as easy as sending out an email to a friend and letting them know about a new promotion.

Being a Tortoise takes patients but always pays off in the end.

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